Digital design needs to grab and hold the attention of potential customers. Clever use of colours, images, typography and iconography can transform simple words into an illustrated story that guides the reader towards your call to action.
We use a tried and tested methodology to ensure your design project is bold, beautiful and most importantly effective. We take your brief and provide a range of options that suit your brand, the intended audience and your business objective. Once you’ve decided on the option that best suits the application we polish and preen that idea until it really comes to life and you have something you can be proud of, to release into the wild.
That said we know all of these things are balance of beauty, deadline and budget so we work quickly, diligently and efficiently to make sure your project is delivered on time and within the agreed budget.
Website design is a real blend of art and science. Understanding what works well on a mobile with it’s smaller, vertically aligned display and how that translates to a computer where there are many more pixels and the display is configured horizontally is just one of the riddles we’re experts at solving.
The technology where the design will be deployed is also important when considering the design. If it’s going to be a custom HTML site, then the sky really is the limit but if it’s destined for a popular CMS like Wordpress, then content management, themes and plugins need to be evaluated just as carefully as the brand and the target audience.
Above all though any website design needs to be centred on the user, focussed around the conversion goals and drive an increase in good quality leads from qualified prospects.
Ecommerce design is all about transactions, average order value and improving ROI. The design needs to make your store stand out from the crowd, it needs to let you compete with the major online retailers, it needs to make you seem like a credible supplier and safe place to spend money online.
Our ecommerce store designing methodology will guide the potential customer to the right products and help them understand why they should buy from your business. We’ll also make sure they are shown similar and related products to increase average order value.
During the briefing stage we’ll take time to understand where the ecommerce design will be deployed so we can consider any limitations like Shopify, Magento or Woocommerce. We’ll make sure we have a mobile first design that makes it easy for customers to find what they need on a smaller display and demonstrate how that translates to a larger computer screen where there is more room to do the clever and funky design stuff.
As part of the design we’ll also include email templates for applications like cart abandonment, email newsletter signups, order confirmations and delivery notifications to keep the brand on point at every touchpoint.
Our main considerations with email design, after the beautiful design elements, are how can we ensure great readership and how can we maximise the number of people who take action on the content.
Using our best practice expertise we’ll consider the use of static and animated images, typography and iconography to make sure the message is easy to read in addition to being visually arresting.
Whether it’s an email to promote a new ebook, a quarterly news update, a seasonal sale promotion, an invite to an event or simply an order confirmation, you’ll get a design that makes the reader take notice, holds their attention and makes it clear what they need to do next.
Despite the rise, or in fact because of the rise of online communications, document design is still hugely relevant. Organisations of all sizes need carefully constructed PDF brochures and white papers which can act as a call to action and lead generation mechanism on the website. Larger corporations want super smart printed brochures which can support their sales team as a leave behind, and local businesses benefit from being able to distribute printed leaflets and promotions.
Both printed and PDF brochures will probably be passed around a few people within an organisation looking to work with your company, so they need to be able to stand up all by themselves. Colours, typography, images and iconography come together to guide the reader to the most important information, help them find supplementary information and leave them in no doubt as to what they need to do next.
Digital brochures, white paper and e-books need to work well on mobile devices in addition to tablets and computers, you don’t want to lose out on a contract just because you the MD has to pinch and zoom on your brochure while he’s trying to read it on the train home.
Your social media channels deserve the same high-quality design as the rest of your marketing channels. We ensure your cover photos, profile pictures, social ads and videos deliver the right message, in your voice, in the correct formats.
Social media can be your businesses first point of contact with a lot of customers and you only get one chance to make a good first impression. Make the right one with a thoughtfully designed campaign.