The best thing about online advertising is that it’s available to almost all businesses, you can control costs with a fixed monthly budget and it’s 100% measurable, so you can correlate ad spend with business growth.
Online advertising can help you achieve all of your online marketing goals. You can grow awareness of your brand in new territories and to new audiences. You can have people consider your products and services if they are already in the market for what you do. You can educate potential customers about the brand, provide case studies and explain deeply technical issues, using moving image and video. Most importantly you can reach potential customers at their point of need, bring them to your website and generate leads and sales.
With more than a decade of experience working on campaigns large and small in the UK, Europe and the US, across industries as diverse as industrial filtration, financial services, catering and wellness, we’re genuinely able to guarantee better results.
Google Ads [formally AdWords] is probably the most well known PPC marketing solution, it truly is a platform that can help you hit all your online marketing goals [when it’s done properly]. Of the many benefits to Google Ads we’ve found that easy & flexible monthly budgeting, immediate impact on leads and sales, 100% directly attributable results and real time insight are the ones that make it a world beater.
Chances are you fall into 1 of 3 categories. You’re new to online advertising and need an agency to help shape your initial campaigns. You’ve been managing AdWords inhouse, seen some good results and want to know if you can take it to the next level using a certified partner. Or you’ve already got an agency but you’d like to have a second opinion on whether they are getting the best return on your advertising budget.
Good news, we’ve got experience of working with all three.
Take a look at some of our results
Google search advertising is one of the most powerful tools in the online advertising armoury. It allows you to be at the very top of a google search when your potential customers are looking for the products and services you offer. It allows a business of any size to compete for the clicks that will lead directly to leads and sales.
Before you commit to advertising you’ll be able to see how many people are in your target market, where they are located and what devices they use. You’ll also and get a really good idea of seasonal peaks and troughs to allow much smarter monthly budgeting & maximise results during the year.
If you’re already advertising we’ll be able to provide a detailed report on what you’re doing right, areas where you can reduce costs and areas where you can improve conversions and ROI.
When you choose HAKE as your search marketing partner you get a dedicated and certified AdWords account manager and detailed monthly reports packed with insight that can be applied to many other areas of your marketing plan.
For an ecommerce business, Google Shopping can be an invaluable direct to consumer advertising technique. Having the ability to advertise products at the very top of a google search page, even above the text ads, which shows a picture and the price provides very targeted website visitors who are are already in the mood to make a purchase.
The complexity of shopping ads, which need to be managed via Google merchant centre in addition to google ads, very often puts smaller ecommerce stores off the idea of utilising this tactic. This is a mistake as the cost per click for shopping is usually much lower and the click through rate is higher, which leads to a lower cost to acquire a sale, giving a better return on ad spend [ROAS].
We’ve set up countless shopping campaigns, taking care of the data feeds, merchant center and the various links between the website and the ads which show on the google search results page, so you can sit back and watch the sales role in.
Google display is a great way to raise awareness of your business and encourage people to consider your products and services. You can utilise creative and interesting animated image based ads which allow you to tell a better story and really get your point across.
The powerful audience targeting options mean that you can reach people who have an affinity with your brand or who are actually in the market for products and services similar to those that you sell. Some examples of this are: people who are interested in yoga, would be interested to see ads for healthy snacks. People who are in the market for a car, could also be in the market for insurance, and people browsing property websites will need a mortgage.
Google Display also allows you to show ads to people who visited your site and did not convert using remarketing. Not everyone enquires or makes a purchase first time around, if they did we’d be retired, but by using specially tailored remarketing campaigns, you can keep your business and brand top of mind for when people do decide to take the plunge.
Video ads are generally Underutilised in most online campaigns, which is a real shame. You can run a large scale video campaign hosted on YouTube and promoted with Google Ads to thousands of targeted viewers for just a few hundred pounds.
In Addition to the cost-benefit people are used to watching ads on TV, so they understand the format. Video ads allow you to tell a more engaging story about your brand and your products, you can also explain deeply technical issues in a way that just wouldn't be possible with the words on a page.
Having worked on many video projects over the years we’re able to help you plan out a video campaign, storyboard and script the video content, then produce the finished ad and get it in front of the right audience.Contact us
Social media advertising makes sense because you’re able to reach people where they spend time, with ads for products and services where they already have an interest or affinity. Being able to combine text, images, video or even animations to tell a story & highlight a promotion gives you a powerful set of tools to connect with potential customers.
Incredibly granular audience targeting options enables you to reach a very specific group of people based on age, gender, location and interests. This means you could reach young female vegans in London with a lifestyle creative while running a different campaign creative to men in Manchester, Liverpool and Leeds.
An added bonus for social advertising is that people will very often tag friends, make comments or share the promoted posts, so you get even greater reach. The comments can provide invaluable insight into what people think about your promotion, essentially real time market research.
Facebook advertising really makes the most sense for B2C businesses, if you’re selling enterprise-level IT security to large corporations, then Facebook probably isn't for you.
Facebook ads offer a wide range of targeting methods and advertising formats, giving you a powerful set of tools to reach the right people, with the right message and the right creative.
In addition to campaigns directing people to your online store or website, you can also create a product catalogue via Facebook business manager, which allows you to make Facebook posts shoppable.
As part of Facebook, Instagram is a great way to reach people with visually stimulating content. Having a more female biased audience, online retailers have great success with Instagram. Women are far more likely to make a purchase online and are comfortable with the first interaction taking place on a social network like Instagram. Like Facebook, you can create a product catalogue on Instagram and make your posts shoppable.
For B2B focussed business, Linkedin can be a really effective ad platform. Being able to target people by job role, organisation size, number of employees, industry, age, gender and location makes it possible to get your content in front of just the key decision makers and influencers.
We’ve found that promoted content works much better than image ads on LinkedIn and helps set the tone for a professional business conversation.
Twitter has had a resurgence recently, after many people wrote it off a couple of years ago. The ad platform isn't perfect and does have some clunky and annoying features but being able to target followers of your competitors and industry influencers does make it a useful tool to have and can complement other campaigns on different social platforms.Contact us
SEO is never a quick fix or an easy win, but SEO monitoring is essential for all businesses. If you don’t know how your website ranks for the keywords you think are important, then you can't possibly know what needs to be done to improve the situation. Beyond ranking signals and data. SEO monitoring provides technical site audits on a weekly basis, meaning you can act fast on issues like broken pages and 404 errors, redirect chains or missing and misconfigured metadata, all things that google hates and will mark your website down for.Contact us