More about the world of HubSpot
There’s nothing we don’t know about the platform. In fact, our favourite phrase is “Yeah, you can do that in HubSpot”
What is HubSpot?
HubSpot is a software platform designed to help your business market and sell more effectively. It is a cloud-based CRM. A place where your company's entire sales, marketing, operations and service efforts can be housed and managed.
With the aim of supporting business growth, HubSpot unites and aligns teams, and streamlines processes. It optimises marketing strategies, generates more qualified leads and enables proactive management of the sales funnel. It also has an impressive content management system (the HubSpot CMS).
The platform has endless capabilities, so much so, that it can feel vast and overwhelming. Fear not! At HAKE, we are certified HubSpot experts and a safe pair of hands who will guide you through.
Get in touch today and let us help you!
Your tech stack is messy
You might be using separate platforms for different outputs (e.g. Sales Force, Mail Chimp, Zendesk). They are fine independently, but using multiple platforms increases the potential points of failure. There are too many opportunities for chain links to break. This leads to suboptimal results, with gaps in information and conflicting data. Information sharing is clunky, labour-intensive and unified reporting is challenging.
HAKE can help you … Simplify your tech stack
HAKE will bring clarity to your tech stack. With HubSpot as the central hub, your sales, marketing, operations and customer success teams can all use the same platform. Important information and valuable insights are easily shared and readily available to all. Better connectivity between teams ensures that communication is quicker and simpler, creating better efficiencies and a more collaborative environment.
Consolidating the use of numerous mis-matched platforms into a unified hub (HubSpot) is the route to success. It ensures greater efficiency, streamlines communication and creates easier access to more accurate information.
Your people are drowning in manual admin
You are invested in your people and want them to develop, adding value to your business, as well as their own careers. However, the current systems and ways of working mean that too much time is being spent on manual admin. Cut and paste on repeat, updating spreadsheets, translating and aligning conflicting data from multiple platforms: it’s a case of doing the day job, then finding the time for the admin. There are rumbles and grumbles within the team and people aren’t as engaged or as productive as they could be.
HAKE can help you … Unburden your people
HAKE can alleviate the stress. Our team will ensure that HubSpot is set up to make it easier for your people to find and share information, both internally and externally.
Your team will no longer have to update spreadsheets to produce reports; the reports are compiled as they are doing their jobs. Everything is logged and any activity automatically builds a report in real time.
Through clever automations, useful templates, reusable communication playbooks; and easy-to-use meeting booking links; doing the day job IS the admin that fuels reports. It gives your people more time to do the work that excites them. It offers your team the opportunity of greater development, while providing you with a more motivated workforce.
Replacing manual admin with labour-saving mechanisms and intelligent automations, gives you more people power to deliver elsewhere.
Getting the data you need is complicated
You know that knowledge is power. You know that better access to more accurate data would help your business immeasurably. But your current set-up makes that a challenge. Some data is hard to access, some data is inaccurate, and the sharing of that data between teams is challenging.
HAKE can help you … Improve data access & accuracy
Through HubSpot, HAKE will ensure that all teams have easier access to information and a clearer understanding of it.
The nature of a unified eco-system - one that has been tailored to your business - means that data is more accurate, better qualified and available to everyone. Your teams are working with live information which provides valuable insights and enables them to deliver a higher standard of work more efficiently.
Sales teams, for example, can easily check the status of an account before connecting with a client. They will know if there are any outstanding invoices (they don’t need to phone Janice in Finance) or complaints (no need for a call to Barry in Customer Service either).
This access to data, and the knowledge it provides, helps enhance the conversation. You develop a deeper relationship with your clients, and customer confidence is improved, which results in a stronger sales pipeline.
Easy access to accurate data for all, improves cross-functional collaboration between sales, marketing and customer service teams, with live C-level oversight.
You want more leads
Converting hot prospects seems like an uphill struggle. You want to increase the number and the frequency, but you don’t know how. Your sales and marketing teams are working at full throttle, but you can’t justify adding headcount. You want to explore other efficiencies but are not sure where to invest your time, energy and budget.
HAKE can help you … Generate more hot prospects
HAKE can help you increase the number of warm leads. We will ensure your HubSpot account is set up to provide you with better qualified leads from the start. Using intelligent sales and marketing automations, the same number of people can identify and engage with more prospects over a shorter period of time. You will also be able to test and launch campaigns more effectively, which will improve the conversion rate of any marketing activity.
Better collaboration between sales and marketing teams - who have access to more accurate data and a wealth of customer insight - ensures activity delivers optimal results at a greater conversion rate.
In summary, HubSpot is not just a software platform; it is a trail-blazing, ground-breaking, innovating pioneer. Too much? Perhaps. But truly, there is no platform quite like it. HubSpot has the ability to transform a business, driving measurable results and lasting change.
Get in touch with our team today and let us help you start your HubSpot journey.
HubSpot Partners
HubSpot has a wide network of Partners. Partners are HubSpot experts who help HubSpot deliver its services globally.
We HAKE is a proud HubSpot Partner. We are Platinum accredited which means we have passed many training and certification courses.
We are trusted by HubSpot to be an extension of their team, delivering expert advice and guidance to HubSpot users. We bring the strategic and tactical know-how to your project so you can deliver it faster, more efficiently and with better results. A HubSpot hero, you might say. Sure. We’ll take that.
Think of a HubSpot Partner as a Tour Guide on a city break. A trusted, friendly local who knows how to maximise your time so you see all the sights. Someone who is also well-placed to point you in the right direction of any hidden gems that might be off the beaten track. Equipped with in-depth and up-to-date knowledge of HubSpot's functionalities, Partners are committed to providing guidance and support to those navigating the platform.
Some Partners, like HAKE, are full-service agencies that handle inbound marketing, web design, email marketing, content marketing, paid search, social media advertising, and more. Others might focus on one or two areas as specialists. So spend some time doing your research and aligning your choice of Partner with your specific business needs.
We like to think we get on well with most people, so get in touch and say “hello” - we’d love to start a HubSpot journey with you.
Hubspot CRM
Each Hub in the platform is connected to the same CRM database, which is the heart of HubSpot. The CRM holds a record of every communication and interaction you’ve had with your clients, potential clients and previous customers. It is a single source of truth for your business, available to everyone in your company.
By providing a deep level of insight, it delivers an intuitive, connected and seamless customer experience.
A great website needs to look good and reflect your brand, but it also needs to serve as a practical and pivotal part of your inbound strategy. To do that it needs to attract leads, convert them and ensure customers return.
The HubSpot CMS not only hosts all your content, it also integrates marketing and sales with ethical data collection, dynamic personalisation and end-to-end sales funnel reporting. And the best bit? It is designed to be used by the non-techs in your business, which makes life simple for everyone.
Functionalities include drag-and-drop page editing, modern themes, AI content assistant (in public beta), SEO recommendations, personalization, memberships, ecommerce, premium hosting, security, and more - all powered by a CRM platform that allows you to build seamless digital experiences for your customers.
Popular features include:
- Drag-and-drop editor
- SEO recommendations
Marketing Hub
The Marketing Hub enables you to increase revenue, save time and resources, and measure and optimise your investments.
At HAKE, we are big believers in the inbound marketing methodology: Attract. Engage. Delight. Turning strangers into customers, and customers into advocates. The HubSpot Marketing Hub is designed to do just that.
It helps you drive revenue by connecting with leads at the right time and place across email, landing pages, forms, and more. You are able to manage your contacts and campaigns in one place and use automation tools to scale your efficiency. You can measure the success of your campaigns using powerful reporting tools. All powered by the data in your CRM to enable customer connection at scale.
Popular features include:
- Lead generation
- Marketing automation
- Analytics
Sales Hub
The Sales Hub has powerful and easy-to-use sales software. It is designed to help teams close more deals, deepen relationships and enable more effective management of the sales pipeline.
With features such as forecasting, lead scoring, reporting & analytics, CPQ capabilities and a whole host of sales engagement tools, sales teams are armed with all they need to improve lead conversion. A smooth, connected and informative sales pipeline means never missing a beat.
Popular features include:
- Advanced CRM
- Meeting scheduling
- Quotes
Service Hub
The Service Hub helps you establish long-lasting relationships with your customers, with easy-to-use customer service software that connects your team and boosts productivity.
Customers expect quick resolution to issues and a personalised service. This can be challenging when you’re trying to manage multiple systems.
HubSpot’s CRM gives your business a unified view of each customer interaction. The central hub makes it easy for teams to access live data and offer an intuitive, informed and seamless service to customers.
With features such as ticketing, help desk automation, concierge bots and a shared inbox; as well as a go-to knowledge base, conversational tools and reporting; plus feedback & survey capabilities, a customer portal and useful playbooks; the Service Hub gives you all you need to deliver the very best service to your customers.
Popular features include:
- Tickets
- Customer feedback
- Knowledge base
Content Hub
The Content Hub gives your customers a personalised and secure experience, as well as being flexible for marketers and powerful for developers.
A great website needs to look good and reflect your brand, but it also needs to serve as a practical and pivotal part of your inbound strategy. To do that it needs to attract leads, convert them and ensure customers return.
The HubSpot CMS not only hosts all your content, it also integrates marketing and sales with ethical data collection, dynamic personalisation and end-to-end sales funnel reporting. And the best bit? It is designed to be used by the non-techs in your business, which makes life simple for everyone.
Functionalities include drag-and-drop page editing, modern themes, AI content assistant (in public beta), SEO recommendations, personalization, memberships, ecommerce, premium hosting, security, and more - all powered by a CRM platform that allows you to build seamless digital experiences for your customers.
Popular features include:
- Drag-and-drop editor
- SEO recommendations
- Website themes
Opperations Hub
The Operations Hub uses software that syncs your apps, cleans and curates your customer data, and automates processes - ensuring your systems and teams work better together.
The features include programmable automation, data sync, data curation and data quality tools - all powered by HubSpot’s CRM platform. Operations software empowers your business with a unified view of every customer interaction, enabling you to deliver friction-free customer experiences.
Popular features include:
- Data sync
- Programmable automation
- Data quality automation
Commerce Hub
The Commerce Hub is designed to help you streamline your opportunity-to-revenue processs o you get paid faster, increase revenue and save time.
The easy-to-use B2B commerce software includes features such as payment links, invoices, quotes, subscription management, automation and revenue reporting. It also gives you a choice of your preferred payment processor - HubSpot payments or Stripe. Plus, the ability to seamlessly integrate with Quickbooks and over 1,400 tools in HubSpot’s App Marketplace.
Popular features include:
- Subscriptions & invoices
- Quotes
- Payment links
